Every area is different - supply and demand affects costs. At a bird store, the prices are higher than a breeder to be sure. However, if its a quality bird store the bird will be socialized and handled in ways a breeder can't do - meeting new people every day, stepping up willingly for them, being around other bird species, eating all kinds of new foods, etc. I speak from experience having worked at a very good bird specialty store. The breeder's birds were sweet, to be sure, but by the time we had weaned them out they were fantastic pets. Great with kids, adults, men, women, anyone who wanted to hold them could pick them up and snuggle
$800 does seem a little high even for a pet shop, but like others have said it's hard to gauge depending on the area. Bird in FL are cheap because there are SO many breeders here.
Odds are, the shop won't tell you the breeder. Why would they? They know you will just go buy one direct from the breeder. However, if you are attached to this specific bird, see what deals they can offer you. Ask if you can put a deposit and do a payment plan, or if they will give a discount based on the birds age, or if you buy the bird and cage/food, can you get a discount? Most places are willing to negotiate, especially on the price of other items. We never discounted our birds, but depending on the bird would offer 20-40% off cage/toys/etc depending on the amount of other goodies you were buying because the store made absolutely NO profit on the birds, but we marked up other items quite a bit and had a lot more wiggle room.
You have to think of it this way, guys. Yes, the store bought the bird for $300 from the breeder, but then they had to pay staff members to feed it and wean it, pay for any vet trips, pay to feed it and house it for however long, etc. We were lucky to break even on our birds and we had a high mark up on birds - bought quakers for $50, sold them for $150. Bought sunnies for $150, sold them for $450, etc etc. But we bought them at 2-4 weeks old, weaned them, they all went to the vet before going on the sales floor, all got polyoma vaccines ($100 for that alone!), etc. This obviously varies from store to store, but most run about the same. Mind you, I'm referring to the specialty stores, not the chain ones. I have no experience on how they run behind the scenes, but I've worked in 2 specialty shops and worked closely with the owners of a third down here in FL and they all do the same thing. The money isn't in the birds - it's the life long customers you gain by selling the birds who come for supplies, cages, toys, etc. The store I worked at was open for almost 20 years before it went into new hands and has gone horrible - and we had customers who had bought birds there, and shopped there, for all 20 years
Sorry to go on a tangent about the bird shops :blush: Just wanted to explain why they do what they do